If you’re ready to ditch DIY copy and stale content that doesn’t speak to the caliber of work you produce, you’ve arrived in the right place. I'm here to elevate your voice—and the quality of leads your brand attracts—with always-expert, engaging-as-ever, crafted-to-convert content.
I dive deep into your questionnaire answers (I'm talking, “14 hours alone in a room with a highlighter” deep) before I let my fingers loose and do the thing I love most: write, rewrite, and refine. When your content is ready, I’ll share a draft via Google Docs for easy collaboration.
We’ll send over a custom quote and contract, firm up a deadline for delivery, and collect a deposit to secure your spot before passing along your homework: an insightful questionnaire that unearths everything we need to know to write effectively on behalf of your brand.
We'll start with a good ol’ fashioned phone call to get a feel for your business goals, content needs, and sales struggles in order to learn how we can best support you through our copywriting services. (We’re also open to talking Italian food, mountain adventures, and/or stationery shops.)
Unlike that one pair of jeans or the keto diet, our copy has longevity. It works hard for you on a daily basis while you get back to the “life” part of that work-life balance and finally check “amazing content” off your to-do list.
We take your natural voice, elevate it to the max, and write copy that doesn’t just sound like your best self, but sells like her, too. With proven strategy, clear calls to action, and an intentional approach informed by nine years of experience—our words aren’t just pretty; they perform.
Our copy is centered around one thing: the benefit your client is seeking and how you deliver it in a way no one else can. We focus on your client’s wants, worries, and wishes as we craft an engaging story that positions your brand as the hero who can swoop in and solve them all (hey, cool cape).
All website copy projects require content strategy hours based on the amount of web pages in the scope:
> 1 page | $150
> 2 pages | $300
> 3 pages | $450
> 4 or more pages | $600+
Please note: Due to the attention and care we give each, we are only able to take on a limited number of custom website copywriting projects every quarter. We are currently booking for January-February 2022.
> Pages up to 200 words | $300
> Pages up to 350 words | $525
> Pages up to 500 words | $750
Whether you’re paralyzed at the thought of writing your own website copy—or your attempts have led to off-brand budget shoppers and high bounce rates—it’s time to graduate to the big leagues and invest in copy that earns its keep. Writing for web is its own distinct language—and one we’re fluent in (parlez-vous SEO?). Let’s get you the content you need to turn your website into an active sales tool that books leads on your behalf (while you’re popping bubbly in the background).
You need to churn out engaging, optimized content on a consistent basis to drive eyes to your website—but creating it on your own is overwhelming and unrealistic. My blog copywriting packages offer a high-impact, low-stress solution for staying on top of your blogging game. Because content in the bank means you can get back to focusing on the things you love.
> 3 posts, up to 500 words each | $750
> 3 posts, up to 1,000 words each | $1,500
> 6 posts, up to 500 words each | $1,200
> 6 posts, up to 1,000 words each | $2,400
> $280 per email for emails up to 200 words
> $320 per email for emails up to 300 words
> Minimum of three emails required to book
From helping you name your business or product—to crafting effective email funnels and scroll-stopping digital ads—I offer an array of conceptualization and creative copywriting services designed to help you reach and stay top of mind with your dream client.
Spirited, sophisticated, or a bit of both—I’ll help you hone a brand voice that resonates with your ideal clientele—and develop messaging designed to move them to meaningful action. My Brand Voice & Messaging guides define your brand voice, outline your brand pillars, give you practical advice for speaking to your audience, and are chock-full of copy samples to pull from time and time again. Because, reduce, reuse, recycle—amiright?
> Brand Voice & Messaging Guides begin at $1,950
> Brand Identity Basics (mission, vision, values, core differentiators): $750
Designed for those who are going the DIY website copywriting route but need a bit of backup—my one-hour creative copywriting consultation call gives you access to expert content-creation advice and ensures you’re headed in the right direction. I’ll answer your most pressing copy questions, talk content strategy, and serve up hidden-gem copywriting tips based on your distinct audience, web design, and brand goals.
Our founder has extensive experience working with award-winning ad agencies as their go-to remote freelance copywriter. She is no stranger to producing on-brief copy for big-name clients, working well with account managers, and brainstorming with creative teams. If you’re an agency seeking a reliable freelance copywriter, we just might be able to help.
Absolutely! Word counts can be tricky to nail down when you’re not fluent in them. Lucky for you, we live and breathe the word-count language everyday. After our initial call and taking a peek at what you have in mind for your web design, we can easily recommend what count we think you’ll need (200, 350, or 500) to best support your needs.
These are our four most popular services—but we occasionally take on other creative copywriting projects (writing digital ad campaigns, writing presentations and speeches, etc.) when our bandwidth allows. If you have something in mind that isn’t listed here, reach out and we’ll see if we’re a right fit for your needs. (We don’t like coloring in the lines either.)
In our experience, working from someone else’s copy and attempting to finesse it into the caliber of content you deserve takes just as long—and isn’t nearly as effective—as starting with a fresh foundation. For this reason, we don’t offer copy refreshes. We are happy, however, to lend our honed editor’s eye to documents or presentations that need a once-over for errors for our proofreading rate of $150 per hour.
Words on a website or in an email not only represent your brand—the best copy attracts, connects with, and converts your dream clients while you’re focused on the work you love most. Hiring an experienced creative copywriter ensures your words aren’t passive freeloaders, but rather, hard-working sales tools that turn curious visitors into convinced clients who see the value in your services or product. Investing in professional copy sparks sales, plain and simple.
TLDR: Dollar-sign eyes emoji. Beach emoji.
The number-one thing we bring to the table (aside from a killer collection of vintage typewriters)? A deep understanding of consumer psychology and a passion for crafting conversion-focused content that moves your audience to meaningful action. We don’t just elevate your voice and deliver polished, packed-with personality content (that part is a given)—we write your copy in a way that’s designed to capture, qualify, and convert leads.
It doesn’t! You can either start with copywriting first, and build your website design around your copy—or start with design first, and have us write your copy to fit your design or specific page layouts. We also have a list of talented web designers we work with regularly should you need recommendations.
No, sir. (See what we did there?) While a large segment of our clientele is female—we’re less concerned with gender and more concerned with style and substance. Are you passionate? Kind? Inclusive? Respectful? Easy to work with? Do you like piña coladas...and getting caught in the rain?
TLDR: We work with cool people and badass brands of all kinds.
After your initial discovery call with Tayler, our content strategist, you’ll receive a custom quote based on your needs. All projects require a 50% deposit up-front and remaining payment upon receipt of copy. You’ll receive a link to an invoice you can easily pay online.
Our simple-yet-high-impact client questionnaires allow us to dig deep, without overwhelming you with tons of tedious homework. We ask important questions that drive to the heart of your dream client’s pain points, desires, and drivers—along with questions that help us understand your preferences, pet-peeves, and precisely how you want to sound.
That’s what we do best! Our founder’s journalism training allows her to listen with an intentional ear, mine for gems meticulously, and draw compelling stories from seemingly small bits of information. She spends hours going over your intake questionnaire with a highlighter in her hand and a honed eye for telling tid-bits others tend to overlook. “Blood from a stone” is the name of her game.
Our humble creative copywriting team includes myself (I’m GG!) and our talented content strategist, Tayler. Tayler handles all intake and develops a sound SEO plan and content strategy based on your distinct needs, and then passes your intake information along to me for copywriting. Your copy is always in my hands as the founder and senior scribe—I never subcontract other freelance copywriters to take over your project.
—Stephanie Martin, One Fine Day Events
I would spend weeks, if not months, trying to write eloquent, creative, and effective descriptions only to come up short and want to start from scratch again. Gillian is not only so easy to work with but she provides quick-and-easy to use tools to gather the info she needs to understand my brands. What would take me months, she turns around in hours. And every single sentence is spot-on perfection. Every document, blurb, tagline, blog post, and services description she has written has been absolute gold. I am so proud to present our new content and I cannot praise Gillian enough.
—Victoria Ann Holland, Victoria Ann Events
In just the last week since I uploaded my new copy, I have already received two new inquiries from couples who said they filled out my inquiry form because it felt like I was talking straight to them. I don’t think you can put a price tag on anything like that! I am finally proud of the words on my site and can’t wait for everyone to read every single word!
—Samantha Crew, Simply Chic Wed
I cried. I actually cried. It's like you were in my head and like you have known me forever. I truly can't put into words how amazing this is and how I feel (hello, exactly why I hired you in the first place right?!)! Every time I read it over again, I just get the biggest smile. You seriously put me on paper, and I am so grateful for that. I am so in love.
I knew just from that initial phone call it was going to be such a fun, easy, and BOMB process with you ladies! Ya just get me and I cannot wait to show the world all of this!
—Lauren O'Brien, Lauren O & Co
From the first email with Gillian, I knew I'd found my person. She was relatable, funny, and straight to the point. I never felt like I was being sold—instead, I felt like I was finally being seen and understood. I can't quite put into words how satisfied I am with GG Copywriting. I didn't have to make one change to the copy that was delivered to me. While reading it, I smiled, I laughed and I cried. Since using the copy in my social media and website, I've felt more comfortable being myself in my interactions online and in person. I've also booked two new clients who both referred back to the copy on my website and noted how much they enjoyed it—it's only been two weeks y'all!
—Summer Newman, Summer Newman Events
Gillian is a word magician and more! Her writing makes you cry because you feel like she was a fly on the wall in our lives. After going through the process of copywriting with Gillian, I was given a clearer picture of my company. In addition to drawing out every detail about myself and company in the most painless way ever imaginable, Gillian expertly conducted the jumble of words and ideas in mind into a beautiful symphony. I mean, Gillian's copy is art in my opinion and her skill is unmatched.
—Tessa Cosentino, Cosentino & Co. Luxury Real Estate
Oh my goodness, where to begin?! We are in awe of what you came up with, honestly we cannot believe how authentic and true it feels to us. You completely captured our essence and spirit along with the beautiful place we get to call home. We just could not stop smiling as we made our way through. We sincerely cannot thank you enough, we are feeling so completely grateful!
—Katharine Phillips, Katharine Phillips Event & Design
When I reached out to Gillian I was extremely stuck in my head and over analyzing with the wording on this new brand concept. Through her intake process, we had a thoughtful conversation where she extracted everything that was jumbled in my head and organized it in a way that made sense! This is the second time I've had the pleasure of working with Gillian and once again she demonstrated she is an absolute wordsmith! By hiring her for a brainstorm and naming services, she went above and beyond delivering a lengthy list of name ideas that were incredibly thoughtful and strategic with how I wanted to present a new business brand. Highly recommend hiring this copywriting maven!
-Rachel Curran, KPS3 Marketing
You took so many things off my plate and delivered solid writing with such little instruction. You are the Beyoncé of copywriting.
I am a brand developer for female entrepreneurs and I hire Gillian for all my projects! She manages to capture the essence of each company I throw her way every. single. damn. time! She makes me look good, is amazing to work with, and I think she's either a mind reader or a magical mystical creature! I cannot recommend working with her enough! Stop trying to write your own words, people, and just hire her already. I promise you will be blown away!
-Jenna Hubert, KPS3 Marketing
When I am stuck and need fresh ideas to reinvigorate my project, I call Gillian. She’s my go-to when I need an outstanding content strategy. From brand taglines for a niche client to creative concepts for our largest campaigns, she is always able to deliver a big idea with beautifully crafted content. Gillian’s level of thoughtfulness could be chalked up to her natural talent and abilities, but she also does her homework. Before diving into any project she quickly gains an understanding for who her audience is, what the project goals are and how we can uniquely position the content to ensure our clients shine. Collaborating with Gillian is not only inspiring, but her work is effective and converts. She’s an integral part of our team each time we partner with her.
-Ashley Ferreira, Ashley Ferreira Design
Working with Gillian has been incredible. Not only is she extremely talented at what she does, but she's also kind, genuine, hilarious, professional, and so much more. If you're at all overwhelmed with the idea of writing your own copy, then Gillian is your girl. This has been the best investment I've ever made for my business, I feel beyond lucky to have found Gillian! I went from feeling like my words were ‘ok’ to feeling more than confident that my website words are working for my business in the best way possible. It sounds like me, it accomplishes all the goals I was hoping to achieve, and so much more.
—Sarah Chancey, Chancey Charm Weddings
The conversions from your copy are amazing! You’re so talented!
-Karen Gomez, Arquiflora
I searched high and low for a copywriter like Gillian—I almost thought it was impossible for me to connect with someone who I've never met, let alone someone who’s 2,598.5 miles away. Not only did she deliver tear-jerking copy about my story and passion towards preserving flowers, she became one of my creative friends and someone I can honestly say has inspirational talent. My website is officially live and I've received numerous compliments on how beautifully written it is. My clients have literally told me they are hiring me because they love my story and are inspired to have one of their very own. I cry when I read my website, because I simply can not get over how spot on it is. I can officially say my website is a ‘modern love letter’.
—The Ladies at Sourced Co.
When it came time to put meat on the bones of the website we had built, there was only one copywriter we were ever going to call. Gillian has some sort of magic power and watching her take our notes and turn them into the most eloquent copy is nothing short of amazing. If the proverbial cat has got your tongue and you understand the impact that compelling copy can have on your business or brand, Gillian is your girl.
-Ashley Ayala & The Ladies at The Workshop Downtown
Gillian’s level of expertise and professionalism, coupled with her wit made for an unparalleled copywriting workshop experience. Our members were blown away by the attention to detail in her presentation and left equipped to create killer websites with authentic, clean copy. We will happily rave about Gillian—we wouldn’t choose anyone else for copywriting and website development!
—Lianna Balestracci, Lianna Marie Photo
Working with Gillian was so incredibly easy! Not only was she so organized in her approach to starting this process with me, but I felt like I was being heard the whole time I talked to her. She completely blew me away with how she was able to articulate what I wanted for my website. She definitely understood me and my brand and nailed it 100%! I feel way more confident now after going through this process with Gillian!
—Mwai Yeboah, Love From Mwai Experiences
The first time I had my call with GG, I knew I didn't have to search anymore. She is so lovely to work with. GG is fast, efficient and thorough—and I know I can always rely on her to deliver beyond what’s expected. She takes on each project with grace and takes her time to understand what I am looking for. For me, it isn't about booking clients—it's about having existence and purpose, and GG has given me this.
—Dee Berkley, Dee Berkley Jewelry
I am simply blown away! I wish you were here everyday to help me! You have managed to capture me better than I could capture myself. Thank you from the bottom of my heart!
—Alexa Kritis, Long Aisle Events
Gillian made me cry after reading the bio she wrote about me - I was like ‘Who? I did all that?!’ Her writing was so well thought out, detailed and included everything I wanted my clients to know about me. The questionnaire was super easy to answer and her turnaround for it was so quick. She’s also incredibly easy to work with and responds back so quickly. I highly recommend Gillian and GG Copywriting - I’m about to do a rebrand and will definitely be using her again!!
—Maren Rush, MRD Creative
I just love working with Gillian, I can spew mush out of my head that makes no sense at all, and she just gets it! She then delivers copy that is on point and to near perfection! I will never use another copywriter. She is professional and very creative with her content, and in my industry, I have worked with many copywriters in the past, Gillian for the win!
—Eddie Babbage, Timeline Genius
As a former lawyer and to-a-fault perfectionist, I’ve found it very difficult to find copywriters who earn my full trust. After much searching, I finally found Gillian. And for the first time I have someone who can consistently produce content for our company that meets my standards. Thank you for being such a rock star Gillian!
—Rob Gaedtke, President & CEO, KPS3 Marketing
Her work, spot on. Her attitude, super fun. I can always count on Gillian to deliver content that fits the strategy, the brand and has her creative mark on it.
—Laura Garcia, La Di Da Beauty
Loved my experience with Gillian. She is a true pro in every sense of the word. Professional, quick to respond, and a pleasure to work with. She was able to understand our brand and translate that into content seamlessly. I also loved the feedback process and felt like she really worked with me to bring out what I wanted to convey most. It felt like teamwork even though she was the true magic!
Schedule your complimentary 30-minute consultation today.