When it comes to working with a copywriter for hire, people often don’t know what to expect. (Is it going to break the bank? How can you write about my business if you’re not a part of it? Are you some sort of mythical creature who has pencils for fingers?) Today, then, I’m breaking down all there is to know about my process, services, and—yes—what in the heck I charge. Read on for all you need to know about hiring a creative copywriter to bring your content dreams to brand-building fruition.
A great creative copywriter can help you with any (and all) of your content needs. In today’s world, that means digital and print—everything from sales brochures to Google AdWords. If you need something written on behalf of your brand—whether it’s an Instagram bio or an FAQ page—a copywriter (ahem, that’s me) can write it.
The most popular services I offer include:
An entire website from scratch
A-la-carte copy for individual pages. The most popular pages tend to be:
Brand Voice Development
Brand Voice and Messaging Guides
Company mission, vision, and values statements
Company “core belief” statements
Email Campaign Copywriting
The development of an email funnel to nurture leads or launch a product/service
200- or 300-word emails—catchy subject lines always included
Optimized Blog Posts
A “bundle” of blog posts for a flat rate—SEO included
About pages + founder bios
Campaign Copywriting & Naming Projects
Development of concept and/or copy based on predetermined creative concept
Digital ad copy:
Facebook Ads & Boosted Posts
Naming a product or service
You can find a detailed outline of my fees on my copywriting services page. To give you a quick, at-a-glance overview:
A basic 4-page website begins around $2,000 and can increase based on word-count needs. Brand Voide Guides begin at $1,350. A naming brainstorm project (coming up with a long list of names for you to choose from for your product, brand, service, podcast, or publication) is charged at $175 per hour, with a minimum of 5 hours required to book. Blog packages are charged as follows:
> 3 posts, up to 500 words each: $750
> 3 posts, up to 1,000 words each: $1,500
> 6 posts, up to 500 words each: $1,200
> 6 posts, up to 1,000 words each: $2,400
Clients can easily pay my invoices either online or by mailing a check to the address listed. Gratuity in the form of volunteers to walk the office dog (it’s akin to walking a hyena) or testimonials are always appreciated for those who are especially pleased with my work.
Every project is different, so our content strategist will start with an initial pro-bono 30-minute consultation to learn about your struggles, stressors, and how she and I can best support you through copy. From there, I’ll develop an easy-to-understand project estimate based on your needs and budget. If you decide to hire GG Copywriting, we’ll decide on a deadline and list of deliverables before I send over a contract and an insightful intake questionnaire.
Of course! Helping a client hone her brand voice is one of my favorite things to do. I offer Brand Voice and Messaging Guides for clients who need to nail down their voice—these are foundational strategy documents that outline your brand voice, brand words, tone, and pillars. With everything from content samples to stylistic guidelines included, these guides work as a time-saving tool you—or anyone writing on behalf of your brand—can reference time and time again. Brand Voice Guides start at a rate of $1,350 and are one of my most popular copywriting services.
First rodeo? Yee-haw! I don’t expect any of my clients to be marketing pros—in fact, because I work with budding wedding businesses and female solopreneurs, for many of my clients, GG Copywriting is their team’s first and only outsourced contractor. I’m happy to work with those who are green to copywriting and marketing—and am always willing to answer any questions you have along the way to ensure you’re comfortable with the process and happy with the final product.
If you’re just starting out, some foundational copywriting services to consider include: a Brand Voice & Messaging Guide, website copy, an email campaign, and a package of blog posts.
They do! I can either work with the SEO keywords you provide me or our in-house content strategist, the brilliant Tayler, can come up with a detailed SEO plan to ensure your copy not only sings to your dream clients, but speaks to Google.
While my copywriting services are mainly limited to the copy-and-content arena, I do have other industry pros who I work with regularly and love to recommend for things like marketing direction, SEO plans, photography, and graphic design. Feel free to let me know if you need recommendations in other arenas, and I’ll do my best to recommend pros who I know and trust. Some of my favorite designers include:
Some of the advertising agencies and businesses I work with like to list me on their website as part of their team. While I’m always grateful to clients who refer me to others (it’s how I eat, after all), I ask that clients only include me on their website as their copywriter if we work together on a regular retainer basis and if we’ve agreed to this in advance.