DIY Copywriting guide

Our DIY Website Copywriting Guide is a digital download through a platform called Notion. It walks you through how to write your own website copy for all of the main pages of your website (home, about, services, blog, portfolio, and contact)—with a clear breakdown of exactly what goes in each content block on each page. It includes tons of plug-and-play formulas, easy-to-imitate examples, and ChatGPT prompts to save you time.

This is not a video course. A welcome video is included to help you get familiar with how to use the guide and where things are located within the guide—but the rest of the guide is written content.

Notion is a flexible digital workspace that blends documents, checklists, databases, and spreadsheets into one streamlined platform. It’s designed to support everything from solo work to team collaboration. Our Website Copywriting Guide is built inside Notion to take full advantage of this adaptability—making it easy to structure, draft, and organize your website content in one accessible, easy-to-use space. Whether you're writing at your desk or on the go, everything stays clear, connected, and right at your fingertips—plus it all auto-saves in real-time, so you never have to worry about losing your work.

This guide is designed specifically for service-based business owners who want to confidently write their own website copy without the overwhelm or guesswork of starting from a blank page. It’s a great fit for wedding professionals, florists, photographers, interior designers, coaches, and more.

Yes, a free Notion account is required to access and use this template. If you don’t already have an account, you’ll be prompted to create one when you receive the template. It’s quick and easy to sign up, and the free version of Notion works perfectly. There’s no need to upgrade or pay for a premium plan to use this guide.

This guide was thoughtfully created to align seamlessly with Ashley Ferreira Design’s Showit website templates. Each copywriting prompt is designed to follow the natural visual and structural flow of our website templates, making it easy to transfer your writing directly into a Showit site. That said, the guide is flexible enough to adapt to other website platforms—like Squarespace or Wix. You may find it helpful to add or remove sections depending on the specific site experience you’re creating, but the guide gives you a strong foundation to work from—whether you’re a wedding photographer, life coach, illustrator, or something in between.

Our guide includes an FAQ and Support section. We are also happy to answer quick questions if you need anything while using the guide; however, we are unable to provide in-depth or detailed copywriting or web design guidance. If you’re feeling stuck or realizing you'd rather not write your copy alone, get in touch with Gillian of GG Copywriting to inquire about custom copywriting through the link here. If you’re interested in a custom website, reach out to Ashley of Ashley Ferreira design through the contact form here.

Due to the digital nature of digital products, we cannot offer refunds on the DIY Copywriting Guide, and all sales are final.

Upon purchase, you will receive access to your digital download PDF. The PDF will include instructions to add the guide to your Notion account.

The licensing for this guide allows for website copy for one website only. If you’re interested in using our guide for multiple projects/clients, please inquire with us about a commercial license.