I help adventurous creatives and hard-working female entrepreneurs find their voice, share their story, and convert leads with compelling copy.
...and all of the single-handedly-building-their-own-business ladies
creative copywriting for spirited brands
That's where I come in.
With the right words on your side, your website can act as a whip-smart tool that sparks sales on your behalf (while you sip margs on the beach….or tend to emails and laundry, either way). The problem? Most brand builders are too tired, time-pressed, or just plain terrified of a blinking cursor to make words work for their business.
It’s high time words worked for you.
LET'S MEET →
Moment of silence for all of that time you’ve spent staring at a blank screen.
Nothing brings me joy like using my love of language to help brand-building women and spirited creatives cultivate a future full of freedom (read: build their bank accounts and take more beach vacations).
I’ve been in a love-affair with the written word since my storybook days and have a honed knack for using it to move people to action. With over twelve years of experience as a creative copywriter, hundreds of client happy tears to my name, and an approach rooted in merging your natural voice with consumer psychology-driven strategies—I’m here to help you sound (and sell) like your best damn self.
YOU'RE TOO BUSY FOR WORDS.
THAT'S MY JOB (OH HEY).
I'm Gillian Griffith—but you can call me GG.
I Want That →
More cha–ching. Less crying over your keyboard.
Niching down and leveling-up calls for copywriting that matches the caliber of your services. Whether you’re in need of website copy that speaks to higher-end clientele, content that gets Google's attention, a lead magnet that rakes in all the right people, or an email funnel designed to take leads from lukewarm to ready to sign on the dotted line—my custom SEO copywriting services deliver the kind of content that qualifies leads, communicates your value, and keeps your inbox full of clients you love. Because you've already built a brand that has a story—now it just needs a voice they can't ignore.
your work isn't effortless—but your words can be.
View MY Work →
You don’t just need great writing—you need great copywriting. I have a deeply informed understanding of consumer psychology and a proven track record of crafting stories that translate into sale after sweet, sweet sale.
DON'T MINCE YOUR WORDS. MAKE MONEY OFF OF THEM.
Getting your audience to book or buy is kind of my thing.
—Lauren O'Brien, Lauren O & Co
From the first email with Gillian, I knew I'd found my person. She was relatable, funny, and straight to the point. I never felt like I was being sold—instead, I felt like I was finally being seen and understood. I can't quite put into words how satisfied I am with GG Copywriting. I didn't have to make one change to the copy that was delivered to me. While reading it, I smiled, I laughed and I cried. Since using the copy in my social media and website, I've felt more comfortable being myself in my interactions online and in person. I've also booked two new clients who both referred back to the copy on my website and noted how much they enjoyed it—it's only been two weeks y'all!
I couldn't believe someone I'd never met in person captured the essence of who I was so profoundly.
The loveliest words from top-notch pros
—Saaraa Premji Virani, Blush & Co.
I can't say enough good things about working with Gillian. She is professional, attentive, responsive, and extremely talented. Receiving my website copy was like Christmas (maybe even better)—I was blown away by what Gillian came up with and had very little to offer in terms of feedback or change requests.
I was nervous to invest that kind of money (especially during a pandemic after 2 years of limited income) as I wasn't sure if a copywriter would be able to write copy that would effectively communicate to the South Asian and Fusion wedding market. GG Copywriting did just that, and so much more. It was clear that Gillian spent the time researching and understanding my target market to help come up with my website copy that truly exceeded my expectations.
Receiving my website copy was like Christmas (maybe even better)
The loveliest words from top-notch pros
—Jillian Kling, Jillian Rose Photography
Working with Gillian of GG Copywriting was a dream! I came to her with scattered thoughts and feelings and fears that no one could make sense of. She took all of my random ideas and put them in beautifully written excerpts. My website was VERY photo heavy but I am an emotional, communicative person and my site didn't reflect that. I wanted someone to put my thoughts and feelings in words that were well written, cohesive and poetic.
Gillian exceeded my exceptions! Since updating my website, I booked my two highest paid clients! Having the copy has increased my confidence in my brand which I believe directly translates to better fitting clients and bookings.
Since updating my website, I booked my two highest paid clients!
The loveliest words from top-notch pros
—Stephanie Martin, One Fine Day Events
I would spend weeks, if not months, trying to write eloquent, creative, and effective descriptions only to come up short and want to start from scratch again. Gillian is not only so easy to work with but she provides quick-and-easy to use tools to gather the info she needs to understand my brands. What would take me months, she turns around in hours. And every single sentence is spot-on perfection. Every document, blurb, tagline, blog post, and services description she has written has been absolute gold. I am so proud to present our new content and I cannot praise Gillian enough.
Every document, blurb, tagline, blog post, and services description she has written has been absolute gold.
The loveliest words from top-notch pros
—Victoria Ann Holland, Victoria Ann Events
In just the last week since I uploaded my new copy, I have already received two new inquiries from couples who said they filled out my inquiry form because it felt like I was talking straight to them. I don’t think you can put a price tag on anything like that! I am finally proud of the words on my site and can’t wait for everyone to read every single word!
Since I uploaded my new copy, I have already received two new inquiries from couples who said they filled out my inquiry form because it felt like I was talking straight to them.
The loveliest words from top-notch pros
—Samantha Crew, Simply Chic Wed
My Italian queen! I cried. I actually cried. It's like you were in my head and like you have known me forever. I truly can't put into words how amazing this is and how I feel! Every time I read it over again, I just get the biggest smile. You seriously put me on paper, and I am so grateful for that. I am so in love.
Hiring Gillian as a fresh, young, business owner was the best decision I made. Gillian's warmth, compassion, wit, and drive separates her from the rest and makes you feel confident as a client. She made the process seamless and oh so much fun-she truly captures the essence of you and makes you fall in love with yourself and your passion more. I will continue to support and rave about Gillian foreva-eva.
You seriously put me on paper, and I am so grateful for that. I am so in love.
The loveliest words from top-notch pros
—Summer Newman, Summer Newman Events
Gillian is a word magician and more! Her writing makes you cry because you feel like she was a fly on the wall in our lives. After going through the process of copywriting with Gillian, I was given a clearer picture of my company. In addition to drawing out every detail about myself and company in the most painless way ever imaginable, Gillian expertly conducted the jumble of words and ideas in mind into a beautiful symphony. I mean, Gillian's copy is art in my opinion and her skill is unmatched.
Gillian's copy is art in my opinion and her skill is unmatched.
The loveliest words from top-notch pros
—Tessa Cosentino, Cosentino & Co. Luxury Real Estate
Oh my goodness, where to begin?! We are in awe of what you came up with, honestly we cannot believe how authentic and true it feels to us. You completely captured our essence and spirit along with the beautiful place we get to call home. We just could not stop smiling as we made our way through. We sincerely cannot thank you enough, we are feeling so completely grateful!
We are in awe of what you came up with.
The loveliest words from top-notch pros
—Katharine Phillips, Katharine Phillips Event & Design
When I reached out to Gillian I was extremely stuck in my head and over analyzing with the wording on this new brand concept. Through her intake process, we had a thoughtful conversation where she extracted everything that was jumbled in my head and organized it in a way that made sense! This is the second time I've had the pleasure of working with Gillian and once again she demonstrated she is an absolute wordsmith! By hiring her for a brainstorm and naming services, she went above and beyond delivering a lengthy list of name ideas that were incredibly thoughtful and strategic with how I wanted to present a new business brand. Highly recommend hiring this copywriting maven!
Highly recommend hiring this copywriting maven!
The loveliest words from top-notch pros
-Rachel Curran, KPS3 Marketing
You took so many things off my plate and delivered solid writing with such little instruction. You are the Beyoncé of copywriting.
You are the Beyoncé of copywriting.
The loveliest words from top-notch pros
—Anna Swonetz
I am a brand developer for female entrepreneurs and I hire Gillian for all my projects! She manages to capture the essence of each company I throw her way every. single. damn. time! She makes me look good, is amazing to work with, and I think she's either a mind reader or a magical mystical creature! I cannot recommend working with her enough! Stop trying to write your own words, people, and just hire her already. I promise you will be blown away!
Stop trying to write your own words, people, and just hire her already.
The loveliest words from top-notch pros
-Jenna Hubert, KPS3 Marketing
When I am stuck and need fresh ideas to reinvigorate my project, I call Gillian. She’s my go-to when I need an outstanding content strategy. From brand taglines for a niche client to creative concepts for our largest campaigns, she is always able to deliver a big idea with beautifully crafted content. Gillian’s level of thoughtfulness could be chalked up to her natural talent and abilities, but she also does her homework. Before diving into any project she quickly gains an understanding for who her audience is, what the project goals are and how we can uniquely position the content to ensure our clients shine. Collaborating with Gillian is not only inspiring, but her work is effective and converts. She’s an integral part of our team each time we partner with her.
Collaborating with Gillian is not only inspiring, but her work is effective and converts.
The loveliest words from top-notch pros
-Ashley Ferreira, Ashley Ferreira Design
Working with Gillian has been incredible. Not only is she extremely talented at what she does, but she's also kind, genuine, hilarious, professional, and so much more. If you're at all overwhelmed with the idea of writing your own copy, then Gillian is your girl. This has been the best investment I've ever made for my business, I feel beyond lucky to have found Gillian! I went from feeling like my words were ‘ok’ to feeling more than confident that my website words are working for my business in the best way possible. It sounds like me, it accomplishes all the goals I was hoping to achieve, and so much more.
This has been the best investment I've ever made for my business.
The loveliest words from top-notch pros
—Sarah Chancey, Chancey Charm Weddings
The conversions from your copy are amazing! You’re so talented!
The conversions from your copy are amazing!
The loveliest words from top-notch pros
-Karen Gomez, Arquiflora
I searched high and low for a copywriter like Gillian—I almost thought it was impossible for me to connect with someone who I've never met, let alone someone who’s 2,598.5 miles away. Not only did she deliver tear-jerking copy about my story and passion towards preserving flowers, she became one of my creative friends and someone I can honestly say has inspirational talent. My website is officially live and I've received numerous compliments on how beautifully written it is. My clients have literally told me they are hiring me because they love my story and are inspired to have one of their very own. I cry when I read my website, because I simply can not get over how spot on it is. I can officially say my website is a ‘modern love letter’.
My clients have literally told me they are hiring me because they love my story.
The loveliest words from top-notch pros
—The Ladies at Sourced Co.
When it came time to put meat on the bones of the website we had built, there was only one copywriter we were ever going to call. Gillian has some sort of magic power and watching her take our notes and turn them into the most eloquent copy is nothing short of amazing. If the proverbial cat has got your tongue and you understand the impact that compelling copy can have on your business or brand, Gillian is your girl.
There was only one copywriter we were ever going to call. Gillian has some sort of magic power.
The loveliest words from top-notch pros
-Ashley Ayala & The Ladies at The Workshop Downtown
Gillian’s level of expertise and professionalism, coupled with her wit made for an unparalleled copywriting workshop experience. Our members were blown away by the attention to detail in her presentation and left equipped to create killer websites with authentic, clean copy. We will happily rave about Gillian—we wouldn’t choose anyone else for copywriting and website development!
We wouldn’t choose anyone else for copywriting and website development!
The loveliest words from top-notch pros
—Lianna Balestracci, Lianna Marie Photo
Working with Gillian was so incredibly easy! Not only was she so organized in her approach to starting this process with me, but I felt like I was being heard the whole time I talked to her. She completely blew me away with how she was able to articulate what I wanted for my website. She definitely understood me and my brand and nailed it 100%! I feel way more confident now after going through this process with Gillian!
She completely blew me away with how she was able to articulate what I wanted for my website.
The loveliest words from top-notch pros
—Mwai Yeboah, Love From Mwai Experiences
The first time I had my call with GG, I knew I didn't have to search anymore. She is so lovely to work with. GG is fast, efficient and thorough—and I know I can always rely on her to deliver beyond what’s expected. She takes on each project with grace and takes her time to understand what I am looking for. For me, it isn't about booking clients—it's about having existence and purpose, and GG has given me this.
The first time I had my call with GG, I knew I didn't have to search anymore.
The loveliest words from top-notch pros
—Dee Berkley, Dee Berkley Jewelry
I am simply blown away! I wish you were here everyday to help me! You have managed to capture me better than I could capture myself. Thank you from the bottom of my heart!
You have managed to capture me better than I could capture myself.
The loveliest words from top-notch pros
—Alexa Kritis, Long Aisle Events
Gillian made me cry after reading the bio she wrote about me - I was like ‘Who? I did all that?!’ Her writing was so well thought out, detailed and included everything I wanted my clients to know about me. The questionnaire was super easy to answer and her turnaround for it was so quick. She’s also incredibly easy to work with and responds back so quickly. I highly recommend Gillian and GG Copywriting - I’m about to do a rebrand and will definitely be using her again!!
Gillian made me cry after reading the bio she wrote about me.
The loveliest words from top-notch pros
—Maren Rush, MRD Creative
I just love working with Gillian, I can spew mush out of my head that makes no sense at all, and she just gets it! She then delivers copy that is on point and to near perfection! I will never use another copywriter. She is professional and very creative with her content, and in my industry, I have worked with many copywriters in the past, Gillian for the win!
I will never use another copywriter.
The loveliest words from top-notch pros
—Eddie Babbage, Timeline Genius
As a former lawyer and to-a-fault perfectionist, I’ve found it very difficult to find copywriters who earn my full trust. After much searching, I finally found Gillian. And for the first time I have someone who can consistently produce content for our company that meets my standards. Thank you for being such a rock star Gillian!
For the first time I have someone who can consistently produce content for our company that meets my standards.
The loveliest words from top-notch pros
—Rob Gaedtke, President & CEO, KPS3 Marketing
Her work, spot on. Her attitude, super fun. I can always count on Gillian to deliver content that fits the strategy, the brand and has her creative mark on it.
I can always count on Gillian to deliver content that fits the strategy, the brand and has her creative mark on it.
The loveliest words from top-notch pros
—Laura Garcia, La Di Da Beauty
Loved my experience with Gillian. She is a true pro in every sense of the word. Professional, quick to respond, and a pleasure to work with. She was able to understand our brand and translate that into content seamlessly. I also loved the feedback process and felt like she really worked with me to bring out what I wanted to convey most. It felt like teamwork even though she was the true magic!
She was able to understand our brand and translate that into content seamlessly.
The loveliest words from top-notch pros
Freebies to help you get the job done. I shouldn’t have, I know.
SPEAK FOR YOURSELF. No, really.
Reach Out →
Of all the things you have to worry about, words shouldn’t be one of them. From high-impact lead magnets—to website copy that speaks to Google and sings to your dream clients—I'm here to help you build a bank of content that captures and converts. (Because the more your words sell, the less you have to.)
